Apple Inc. is a multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976, Apple has become one of the world’s most well-known companies. The company boasts over 1.5 billion active devices, including iPhones, Macs, iPads, Apple Watches, and other accessories. Its services include the App Store, Apple Music, iCloud storage and more. Apple is committed to consumer privacy and has developed technologies such as Face ID and Touch ID to ensure security on its products. The company also features a strong commitment to sustainability with initiatives like renewable energy sources for factories and recycling programs for products.
Apple prides itself on its innovation and ability to bring new technology products to market quickly. Jobs famously said “Innovation distinguishes between a leader and a follower” which has become an integral part of the company’s identity since his death in 2011. Apple continues to innovate with product lines like AirPods and iPad Pros, as well as software such as Siri and iCloud.
The company also has a strong focus on customer service and customer satisfaction. This focus has resulted in Apple achieving some of the highest customer satisfaction ratings for any technology company. Apple stores are renowned for their friendly and knowledgeable staff, helping customers with everything from setting up new products to recommending apps. Alongside this, Apple’s online support is widely praised for its quick response times and helpful answers to technical queries.